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Why Choose Denay Trinidad with Coldwell Banker?
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I will meet you at your home and give you the price at which we should list your home as well as back up the price with comparables from the neighborhood.
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We will go over home selling tips to make sure your home is in the best condition for sale and showings. First impressions are important!
Signage, I will post...
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A Main Sign in front of your house
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Directional signs to get potential buyers to your home
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Open house signs and flags to get buyers through your home
Marketing Plan
My aggressive Marketing Plan begins the day you list your home. Some strategies I use are tried and true, and others are on the cutting edge of innovation. Since more buyers are searching for homes on the Internet, I utilize technology to reach potential buyers for your home. My marketing strategies include but are not limited to: customized web pages, internet listings, online newspaper ads, magazines, direct mail and much more. I will work with you to develop a custom marketing plan to suit the needs of your home.
Some of the Advertising that I will do for you:
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Multiple Listing Service (MLS) - MLS is a computer database for Realtors in a metro area. The database is compiled of detailed information on homes both for sale, under contract and sold. This is a tool Realtors use to produce a CMA, search for properties that a buyer is looking for, and to market their listings to other Realtors.
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Television Commercials on HGTV, CNN, CNBC, MSNBC or The Discovery Channel during time slots we decide
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Open Houses during prime times and include specially made OVERSIZED signs to really grab the attention of prospective buyers
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Human Arrow Sign - I hire a "Sign Flipper" to flip my custom Open House sign to drive traffic to your home during my Open Houses
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CAMoves.com and Coldwellbanker.com
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Leadrouter - a new technology that translates email into voicemail and gets me to respond to a prospective buyer for your home faster. A study conducted in 2004 by the National Association of Realtors, a Chicago-based trade association, revealed that 74 percent of home buyers use the Internet as an information source. The study also showed that nearly half of all online inquiries go unanswered and the average response time for those who do receive a reply is 54 hours.
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Union Tribune
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La Jolla Light
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La Jolla Village News
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Dream Homes
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New York Times Online Real Estate section
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Professionally designed Flyers
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Direct Mail Campaign
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Photo Tour and Virtual Tour
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Realtor.com ads with enhancement so it really POPS out
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Window Advertising on our busy Coldwell Banker location at the corner of Prospect and Girard
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Bringing in Lenders on site during Open Houses. The lender can preapprove a buyer on the spot so we only have serious buyers that are ready
Coldwell Banker is #1!
Coldwell Banker is THE #1 REAL ESTATE COMPANY IN SOUTHERN CALIFORNIA! In addition to my personal services, my company offers a strong web presence, trusted reputation and great service.
Quality Services Providers
I have developed relationships with quality service providers that have high integrity excellent service and you can, in some cases, receive a discount. This is one less thing you need to hire or worry about. I am working for you to, not only get your home sold, but to help it be a smooth process for you. This is just another way I am always working for you!
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Escrow Companies
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Termite Inspectors
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Home Warranty Companies (to entice buyers)
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Home Inspectors
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Title Insurance Companies
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Mortgage Brokers
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Contractors
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Electricians
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Bathroom Remodels
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In addition, if she does not know someone personally, we have Coldwell Banker's elite 'Concierge Service'. This is only for clients of Coldwell Banker. We have service providers who are the top of the line in their business.
Communication
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I believe in weekly updates. Good communication is key in nearly every industry, but in real estate it is imperative. To ensure my clients know exactly what's going on, I provide regular updates on marketing, showing feedback or changes in market conditions.
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In order to give showing feedback, I spend time contacting the agents who showed your property to retain feedback on your home. This gives us a great advantage and helps us change anything that may be stopping buyers from making an offer.
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I will be in contact with you even after your home sells to answer any questions, solve a problem or just to check in and say hello. I am your agent for life and always available.

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